Brevo

⚡ Volume-based email & CRM

Use Brevo when send-volume pricing fits your campaign cadence, but model both the email allowance and the contact-storage limit attached to the chosen paid tier.

Why this fits

Start with send volume, then check the attached contact limit.

Brevo lets free accounts store up to 100,000 contacts and send 300 emails per day. Paid marketing tiers are selected by monthly email volume, and each tier also sets a contact-storage ceiling; SMS and WhatsApp use their own pricing or credits.

The trade-off

Advanced AI and segmentation require a steep tier jump.

What you gain
  • The free plan stores up to 100,000 contacts and supports 300 email sends per day.
  • Aura AI send-time optimization and unlimited automation workflows available from the accessible $18/mo Standard plan.
  • All-in-one communications hub combining marketing campaigns, transactional APIs, SMS, and WhatsApp.
What you sacrifice
  • Advanced behavioral segmentation and predictive scoring are locked behind the enterprise-focused $499/mo Pro tier.
  • Interface is more dense and traditional compared to streamlined modern point solutions.
  • Free and Starter allow up to 2,000 unique contacts in active automations; Standard removes that automation-contact limit.
Pricing & upgrade decision

Pay only when the workflow changes.

The free plan is for personal use. Compare the operational trigger—not only the keyword limit.

PlanBest fitWhat changesAIMKT decision
Free$0

Occasional broadcast senders and list builders

300 emails/day · up to 100,000 contacts free · core drag-and-drop editor · transactional email

Use to house large dormant lists without recurring software maintenance fees.

StarterFrom $9/mo

Basic monthly newsletter senders

Send-volume tiers · no daily sending cap · up to 2,000 contacts in active automations · contact storage varies by tier

Select after checking both the monthly send allowance and its attached stored-contact limit.

StandardFrom $18/mo

Small businesses requiring broader marketing automation

From 5,000 emails/month · up to 500 stored contacts at entry tier · unlimited automation contacts · AI send-time optimization · A/B testing

Upgrade when unlimited automation participation and advanced campaign controls matter.

Questions

The practical questions before you buy.

  1. 01

    How does Brevo charge?

    Brevo’s marketing plans are led by monthly email volume, but the selected paid tier also determines how many contacts can be stored. Free supports up to 100,000 stored contacts; the entry paid tiers have much lower contact ceilings.

  2. 02

    What is Aura AI in Brevo?

    Aura is Brevo’s AI suite, offering copy generation in email builders and personalized send-time prediction on Standard plans and above.

  3. 03

    Can Brevo handle transactional emails?

    Yes. Brevo includes SMTP relay and REST APIs for transactional notifications alongside standard marketing campaigns.

Evidence & freshness
Brevo official website ↗Brevo pricing ↗Checked 2026-10-12
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