Loops

⚡ SaaS lifecycle & transactional email

Use Loops when your software or SaaS team wants to unify product-triggered transactional messages and marketing onboarding drips into a single, clean Notion-style workspace.

Why this fits

Bridge the gap between app triggers and customer retention.

Loops merges transactional emails (verification, alerts) and marketing sequences (onboarding drips, newsletters) into one unified API and event-driven dashboard, eliminating the need to maintain separate developer and marketing ESPs.

The trade-off

Strict opt-in enforcement and no retail ecommerce tooling.

What you gain
  • Manage both transactional product emails and marketing automation in a single clean dashboard.
  • Minimal visual editor keeps product and marketing teams in the same template workflow.
  • API events can trigger lifecycle workflows, while paid plans include unlimited transactional sends.
What you sacrifice
  • Zero tolerance for cold outbound or purchased contact lists; strict opt-in compliance required.
  • Does not provide retail ecommerce features like Shopify product catalogs, dynamic carts, or store discounts.
  • Developers wanting raw code-based email frameworks (e.g. React Email) or bare SMTP relays may prefer Resend.
Pricing & upgrade decision

Pay only when the workflow changes.

The free plan is for personal use. Compare the operational trigger—not only the keyword limit.

PlanBest fitWhat changesAIMKT decision
Free$0

Early-stage projects and MVP validation

Up to 1,000 subscribed contacts · 4,000 combined marketing and transactional sends per rolling 30 days · Loops badge

Start free to test event syncing and draft onboarding flows for your initial user base.

GrowthFrom $49/mo

Growing SaaS and digital product teams

Contact-based pricing · unlimited transactional sends · transactional and marketing workflows in one product

Upgrade when the subscribed audience or transactional volume outgrows the free allowance.

Questions

The practical questions before you buy.

  1. 01

    How does Loops charge?

    Loops charges paid plans by subscribed marketing contacts, starting at $49/month. Paid plans include unlimited transactional sends, and recipients who only receive transactional messages do not count as subscribed contacts.

  2. 02

    Can I send cold outreach emails through Loops?

    No. Loops explicitly prohibits cold outreach, purchased lists, and scraping. It is strictly an opt-in platform for registered users and subscribers.

  3. 03

    How does it integrate with existing apps?

    Loops provides REST APIs, webhooks, and modern SDKs to push custom user properties and event triggers directly from backend code.

Evidence & freshness
Loops official website ↗Loops pricing ↗Checked 2026-10-12
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