Frase

⚡ Content Operating System for AI Search

Use Frase when a small content team wants one system that finds a page problem, drafts the fix, and publishes it after approval.

Why this fits

Close the loop from page decay to a publishable fix.

Frase combines topic research, content drafting, SEO and GEO scoring, AI-visibility tracking, page audits, crawler monitoring, and Content Guard for pages losing Google performance. Its distinctive promise is operational: identify an opportunity, generate the finished content, send it to WordPress, Webflow, Sanity, Wix, or FraseCMS, and keep watching the result. It best fits teams that value one continuous content-maintenance loop over a collection of separate brief and writing tools.

The trade-off

A hands-on publishing loop—only valuable with review discipline.

What you gain
  • Research, draft, score, publish, audit, and monitor pages inside one content workflow.
  • Track AI visibility on ChatGPT and Google AI from Starter; Professional adds Perplexity, while Scale adds Claude and Gemini.
  • Use Content Guard to watch for Google ranking decay and prepare a fix for approval.
  • Work from public customer stories including Embryo Digital, Red 11 Media, V Digital Services, PTSMC, and Opinion Stage.
What you sacrifice
  • The product can generate and publish content, so brand, legal, and subject-matter review must be designed into the workflow.
  • Starter covers one site, one seat, ten articles, and 50 audit pages per month.
  • It is a content system, not a substitute for deep backlink intelligence, full technical SEO, or PR-led citation work.
  • AI visibility begins with a limited engine set and grows only at higher tiers.
Pricing & upgrade decision

Start with one site; pay for more content and monitoring only when the loop is working.

Frase has a seven-day free trial without a card. Starter is for one site and one owner; Professional is the practical content-team tier, and Scale adds broader AI-engine coverage, client reporting, and multi-site capacity.

PlanBest fitWhat changesAIMKT decision
Starter$39/mo annual

Solo or one-site team

1 seat/site · 10 articles · 50 audit pages · ChatGPT and Google AI visibility · Content Guard for 10 pages

Use to prove that audited page fixes get reviewed and published, not just drafted.

Professional$103/mo annual

Growing content team

3 seats · 5 sites · 40 articles · 250 audit pages · Perplexity · crawler monitoring · Guard for 75 pages

Move here when a team owns a recurring content-maintenance rhythm.

Scale$239/mo annual

Agency or multi-site brand

5 seats · 10 domains · 100 articles · 1,000 audit pages · Claude/Gemini · client-ready reports

Choose for stable multi-site work and client reporting, not merely more AI drafts.

EnterpriseCustom

Governed organization

Custom seats/domains/API · SSO/SAML · white-label portal · SLA

Scope when client presentation and security are core operating needs.

Questions

The practical questions before you buy.

  1. 01

    How does Frase charge?

    Frase has a seven-day free trial. Starter is $39/month annually ($49 month to month), Professional $103/month annually, Scale $239/month annually, and Enterprise is custom priced.

  2. 02

    Which brands publicly use it?

    Frase publishes customer stories with Embryo Digital, Red 11 Media, V Digital Services, PTSMC, Opinion Stage, and other content teams. These are vendor-published customer results.

  3. 03

    Is it cheap compared with similar tools?

    Starter at $39/month annually is one of the lower entry prices in this group. It is good value if the team uses its publishing and maintenance loop; it is less compelling as a simple standalone AI-visibility monitor.

Evidence & freshness
Frase plans and workflow limits ↗Frase customer stories ↗Checked 2026-09-01
Keep comparing

Alternatives in the Surfer SEO comparison set.

Compare Surfer SEO alternatives