Brand listening & monitoring

Brand24

⚡ Broad brand-monitoring desk

Use Brand24 when you need one approachable place to track what the web, social platforms, reviews, podcasts, and news are saying about your brand—not just receive a few keyword alerts.

Why this fits

Turn scattered mentions into a shared reputation view.

Brand24 gathers online mentions, enriches them with sentiment, reach, source, topic, and event signals, then turns the stream into alerts and reports. It is useful for a team that needs to monitor a brand, campaign, competitor, or reputation issue across many sources and give several people the same view. The job is ongoing attention and response, not merely collecting a report after a launch.

The trade-off

Broad coverage is only useful when someone owns the response.

What you gain
  • Monitor brand, campaign, competitor, and reputation signals across social, news, blogs, forums, reviews, podcasts, and more.
  • Use AI sentiment, events, topics, insights, and reporting to help a team triage a large mention stream.
  • Brand24 publishes customer examples with Uber, Intel, Zortrax, Futuramo, Traffit, and others.
What you sacrifice
  • The Individual plan is $249/month with only three keywords, 2,000 monthly mentions, one user, and 12-hour updates.
  • Coverage and sentiment scores are inputs to judgment; a team still needs rules for escalation, replies, and false positives.
  • Advanced AI analysis and real-time monitoring begin on the more expensive plans.
Pricing & upgrade decision

Pay only when the workflow changes.

The free plan is for personal use. Compare the operational trigger—not only the keyword limit.

PlanBest fitWhat changesAIMKT decision
Individual$249/mo

One small brand-monitoring job

3 keywords · 2,000 mentions · 1 user · 12-hour updates

Use only if the small quota fits one clear monitoring brief.

Team$349/mo

Small shared monitoring team

7 keywords · 10,000 mentions · unlimited users · hourly updates

The practical floor for a team that needs to respond together.

Pro$499/mo

Growing brand or agency

12 keywords · 40,000 mentions · real-time updates · AI insights

Choose when active campaign, competitor, or reputation work justifies the volume.

Questions

The practical questions before you buy.

Verified buyer answer
  1. 01

    How does Brand24 charge?

    Brand24 starts at $249/month for Individual, $349 for Team, and $499 for Pro. Plans are mainly constrained by keywords, mentions, users, update speed, and which AI analysis features are included.

  2. 02

    Which brands publicly use it?

    Brand24 publishes customer material with Uber, Intel, Zortrax, Futuramo, Traffit, and others. These are vendor-published adoption examples.

  3. 03

    Is it cheap compared with similar tools?

    Brand24 is not the budget option: its $249 entry price is much higher than Awario or Mentionlytics. It is better value when broad source coverage and shared monitoring matter; otherwise start with a narrower alert tool.

Evidence & freshness
Brand24 pricing ↗Brand24 customers ↗Checked 2026-09-02
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