Supermetrics

⚡ Marketing data pipeline & multi-channel connectors

Choose it when the main bottleneck is repeatedly moving platform data into the reporting environment your team already uses.

Why this fits

Automate marketing data extraction without engineering overhead.

Supermetrics is the de facto standard ETL connector for digital marketers, piping spend, impression, and conversion data directly from 100+ ad platforms (Meta, Google Ads, TikTok, LinkedIn, Amazon Ads) into Google Sheets, Excel, Looker Studio, BigQuery, and Snowflake. It eliminates manual weekly CSV downloads, prevents broken spreadsheet formulas with scheduled data refreshes, and standardizes cross-channel metrics so growth teams can calculate true blended CAC and ROAS in their preferred BI surface.

The trade-off

Comprehensive connector depth, priced by sources and destinations.

What you gain
  • 100+ native connectors covering all major ad networks, analytics engines, and SEO platforms.
  • Automated scheduled data refreshes to keep client reporting and executive dashboards fresh.
  • Supports spreadsheet workflows (Google Sheets/Excel), BI dashboards (Looker Studio/Power BI), and data warehouses (BigQuery/Snowflake).
  • Pre-built dashboard templates and custom dimension mapping across advertising channels.
What you sacrifice
  • Pricing scales quickly with multiple destinations, team accounts, and frequent refresh cycles.
  • Looker Studio connectors can experience rendering timeouts when querying millions of historical ad rows.
  • It is a pure data mover; it does not offer built-in predictive attribution or creative analysis.
Pricing & upgrade decision

Priced by destination, data sources, and account scale.

Supermetrics structures pricing by output destination (Sheets, Looker Studio, or Data Warehouse) and the number of connected data sources.

PlanBest fitWhat changesAIMKT decision
StarterFrom $44/mo annual ($55/mo monthly)

Solo media buyers and small businesses

1 destination (e.g. Google Sheets) · 3 data sources · daily automated refreshes · standard metrics

The practical starting layer when manual spreadsheet reporting across Google and Meta consumes more than 3 hours every week.

Growth / ProFrom $159/mo annual ($199/mo monthly)

Growth marketing teams and performance agencies

Up to 10 data sources · hourly refresh schedules · team sharing · Looker Studio + Sheets access

Upgrade when managing multi-channel spend across 5+ ad platforms requires unified cross-channel blending.

Enterprise / WarehouseCustom quote

Data engineering and scaled DTC brands

Direct BigQuery, Snowflake, and Redshift pipelines · SOC2 compliance · dedicated data engineer support

Choose when marketing analytics transitions into an enterprise central data warehouse architecture.

Questions

The practical questions before you buy.

  1. 01

    How does Supermetrics differ from an all-in-one reporting tool like AgencyAnalytics?

    AgencyAnalytics is an all-in-one agency portal with built-in dashboard templates and client logins. Supermetrics is a pure data pipeline connector that feeds raw, customizable metrics into your own tools (Google Sheets, Looker Studio, BigQuery).

  2. 02

    Can Supermetrics handle cross-channel currency conversion?

    Yes. Supermetrics supports automatic currency conversion and date normalization across international ad accounts.

  3. 03

    Is there a free trial available?

    Yes, Supermetrics provides a 14-day free trial on its core connectors without requiring upfront long-term commitments.

Evidence & freshness
Supermetrics official website ↗Supermetrics connector pricing ↗Checked 2026-10-23
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AgencyAnalytics

Automated client reporting platform built for marketing agencies, unifying 85+ marketing integrations into customizable white-label dashboards, automated monthly PDF reports, and dedicated client portals.

Best for

Marketing agencies, freelancers, and consultants managing multiple client accounts who need automated monthly reports and branded client portals without per-seat fees

Freelancer from $60/mo (3 clients); Agency from $180/mo (10 clients) or $20/client/mo annual ($25/client/mo monthly); unlimited staff and client seatsView reviewVisit tool ↗