Serpstat

⚡ Budget SEO suite

Use Serpstat when one person or small team needs keyword research, rank tracking, audits, and backlinks in one paid workspace without paying for a premium specialist stack.

Why this fits

Connect the rank change to the rest of the SEO job.

Serpstat combines keyword research, site analysis, rank tracking, auditing, backlinks, competitor work, scheduled reporting, and higher-tier AI Overview opportunity reports. Its appeal is operational convenience: a position change can be investigated with the associated keywords, pages, links, and competitors without moving between several products.

The trade-off

Broad coverage, not best-in-class depth everywhere.

What you gain
  • Keep keyword research, audit, backlink, and rank-tracking work in one workspace.
  • The $50 Individual plan includes five projects and 10,000 top-100 position checks.
  • Higher Team plans add sharing, API, scheduled reports, and AI Overview opportunity reporting.
What you sacrifice
  • It is not free, and a dedicated tracker can be more economical for a narrow rank-reporting job.
  • An all-in-one suite may be less deep than specialists in a particular workflow.
  • Serpstat publicly displays Deloitte, Rakuten, Visa, Uber, Shopify, and Samsung as customer logos.
Pricing & upgrade decision

Pay only when the workflow changes.

The free plan is for personal use. Compare the operational trigger—not only the keyword limit.

PlanBest fitWhat changesAIMKT decision
Individual$50/mo

Freelancer or beginner

5 projects · keyword research · rank tracker · audit · backlinks

Choose when several SEO jobs need to live together.

Team$100/mo

Growing SEO team or agency

Unlimited projects · sharing · API · scheduled reports

Upgrade when collaboration and reporting become recurring work.

Questions

The practical questions before you buy.

  1. 01

    How does Serpstat charge?

    Serpstat lists Individual at $50/month, Team at $100, Team x2 at $169, and Agency at $410, with annual discounts.

  2. 02

    Which brands publicly use it?

    Serpstat’s pricing page publicly displays Deloitte, Rakuten, Visa, Uber, Shopify, and Samsung as customer logos.

  3. 03

    Is it cheap compared with similar tools?

    At $50/month, Serpstat is reasonably priced for a broad SEO suite. It is less economical than Seobility Basic for a starter site and less focused than AccuRanker for serious rank-only reporting.

Evidence & freshness
Serpstat pricing ↗Checked 2026-09-04
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