Semrush

⚡ SEO + AI Visibility Suite

Use Semrush when SEO is already your operating system and AI visibility needs to sit beside keywords, backlinks, technical fixes, and client reports—not in a separate tool.

Why this fits

Make AI search part of the SEO work already happening.

Semrush links AI mention and citation tracking with the conventional evidence a search team already uses: keyword research, competitor data, technical audits, rank tracking, content optimization, and reporting. That matters when an AI-answer gap should lead to a familiar next move—fix a page, build supporting authority, research a competitor, or update a client plan—instead of becoming another isolated score. It is broad by design, which makes it valuable only when that breadth is part of the job.

The trade-off

A complete search system—more than a focused monitor.

What you gain
  • Track AI mentions, citations, sentiment, competitors, prompts, and AI readiness alongside traditional SEO research and audits.
  • Use the dedicated AI Visibility plan for 25 daily prompts, or Semrush One to combine SEO and AI tracking in one subscription.
  • Connect an AI finding to content optimization, keyword demand, backlinks, technical audit data, and recurring reports.
  • Semrush publicly features customer stories and testimonials from Wix, Vodafone Group, Monash University, Skyscanner, and Rock Content.
What you sacrifice
  • The $99/month AI Visibility entry is per domain and billed annually; full SEO + AI coverage starts at $199.95/month with Semrush One.
  • A broad suite creates more reports, settings, and data than a small team needs for a simple prompt-monitoring job.
  • The $99 AI plan starts with 25 tracked custom prompts, so teams with many products, markets, or client accounts may need a higher plan quickly.
  • It can identify priorities, but it does not replace original content, digital PR, or the operational capacity needed to act on them.
Pricing & upgrade decision

Choose a focused AI plan—or a full SEO + AI system.

Semrush offers a free way to check basic AI metrics, an AI Visibility Toolkit from $99/month per domain billed annually, and Semrush One from $199.95/month for unified SEO and AI visibility. The right choice depends on whether conventional SEO is still an active operating workflow, not whether an extra dashboard sounds useful.

PlanBest fitWhat changesAIMKT decision
Free$0

Exploring AI search visibility

Basic AI mentions, citations, visibility score, and 100-page AI readiness audit

Use it to confirm the questions your team needs answered before buying coverage.

AI Visibility$99/mo annual

One domain needing a focused AI layer

25 custom prompts · daily AI rankings · ChatGPT, Google AI, Gemini, Perplexity · citations, competitors, and AI readiness audit

Choose when AI visibility is the core job and conventional SEO is already covered elsewhere.

Semrush OneFrom $199.95/mo

Team running SEO and AI together

SEO + AI Visibility · 5 websites · 50 prompts · 500 keywords · audits, research, and reporting

The right starting point when a team will use both the SEO and AI workflows every week.

EnterpriseCustom

Multi-brand or governed program

Large-scale prompt tracking, multi-brand coverage, integrations, SSO, governance, and support

Use a custom scope when scale and coordination—not just data volume—are proven requirements.

Questions

The practical questions before you buy.

Verified buyer answer
  1. 01

    How does Semrush charge?

    AI Visibility starts at $99/month per domain on annual billing and tracks 25 custom prompts. Semrush One combines the SEO and AI Visibility toolkits from $199.95/month; Enterprise is custom priced.

  2. 02

    Which brands publicly use it?

    Semrush publicly features Wix, Vodafone Group, Monash University, Skyscanner, and Rock Content in testimonials. These show adoption of Semrush; they do not separately prove use of every AI Visibility feature.

  3. 03

    Is it cheap compared with similar tools?

    At $99/month annually, Semrush AI Visibility costs more than OtterlyAI’s $29 entry plan but matches Profound’s $99 Starter price. Semrush becomes the better value only if the team will also use its SEO data, audits, research, and reporting; otherwise a focused monitor is cheaper and simpler.

Evidence & freshness
Semrush AI Visibility pricing ↗Semrush AI Visibility features ↗Checked 2026-09-01
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