Metricool

⚡ Social reporting for agencies

Use Metricool when publishing, competitor tracking, ad reporting, and client-ready analytics need to live in the same workflow.

Why this fits

Publish the content, then show what it did.

Metricool combines a social planner with analytics, competitor tracking, ad data, reports, and multi-brand management. It suits agencies and teams that need reporting to inform the next calendar.

The trade-off

The reporting edge requires higher tiers and add-ons.

What you gain
  • Manage brands, publish content, analyze social and ads performance, track competitors, and export reports.
What you sacrifice
  • Teams, approvals, custom reporting, API access, LinkedIn, and X need higher plans or add-ons.
Pricing & upgrade decision

Pay only when the workflow changes.

The free plan is for personal use. Compare the operational trigger—not only the keyword limit.

PlanBest fitWhat changesAIMKT decision
Free$0

One brand

20 posts/month · 30 days analytics · 5 competitors

Test reports on one brand.

StarterFrom $20/mo

Small portfolio

Up to 5 brands · unlimited publishing · reports

Use for an active small agency.

Questions

The practical questions before you buy.

  1. 01

    How does Metricool charge?

    Metricool has a free plan. Starter starts at $20/month for up to five brands; Advanced starts at $53/month for up to 15 brands.

  2. 02

    Which brands publicly use it?

    AIMKT did not find a current official named customer-story library on Metricool’s public site.

  3. 03

    Is it cheap compared with similar tools?

    It is strong value when analytics and client reports are part of the job, not only publishing.

Evidence & freshness
Metricool pricing ↗Checked 2026-09-02
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