Hailuo AI

⚡ MiniMax generative video

Use Hailuo when a creative brief needs a new visual shot, motion treatment, or product-world experiment that cannot be pulled from existing footage.

Why this fits

Make the visual idea before you pay to film it.

Hailuo is MiniMax’s visual-generation surface for creating and editing video from text, images, and multimodal inputs. MiniMax describes its current H3 model as supporting video with native stereo sound, up to 15 seconds at 2K, plus controllable multimodal generation and editing. That makes it a creative-exploration tool in the same lane as Kling and Runway—not a social clip editor or avatar platform.

The trade-off

A powerful generation model still needs production judgment.

What you gain
  • Explore text-, image-, and multimodal video creation and editing, including sound in newer model workflows.
  • Use it to prototype ad, ecommerce, product-design, and brand-world visual treatments before a conventional production.
  • MiniMax reports more than 600 million Hailuo videos generated by the end of 2025, but AIMKT did not find a public named customer roster.
What you sacrifice
  • AIMKT did not confirm a current public plan table from the official product site.
  • Model quality, prompt adherence, character consistency, rights, and usable-credit cost must be tested on the actual brief.
Pricing & upgrade decision

Pay only when the workflow changes.

The free plan is for personal use. Compare the operational trigger—not only the keyword limit.

PlanBest fitWhat changesAIMKT decision
Current offerCredit-based

Testing a creative concept

Public plan details not confirmed in this review

Run a small, real creative test before committing a production budget.

Questions

The practical questions before you buy.

  1. 01

    How does Hailuo charge?

    Hailuo uses a credit-oriented product model, but AIMKT did not confirm a current official public plan table in this review.

  2. 02

    Which brands publicly use it?

    AIMKT did not find a current official customer-logo roster or customer-story library for Hailuo.

  3. 03

    Is it cheap compared with similar tools?

    Do not choose Hailuo from a headline price without checking current credit consumption on your own scenes. Compare it with Kling and Runway for new-shot generation—not with Descript or OpusClip for editing and repurposing.

Evidence & freshness
MiniMax H3 ↗MiniMax terms ↗Checked 2026-09-10
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