Adthena

⚡ Enterprise search intelligence

Use Adthena when paid-search spend is large enough that competitor moves, brand bidding, and market shifts cannot be managed from your own ad account alone.

Why this fits

See the competitive search market around your campaigns.

Adthena maps paid-search and AI-search activity beyond a team’s own account. Its platform covers competitor and keyword intelligence, brand protection, ad-copy analysis, market share, Google AI Overview visibility, and newer ChatGPT ad tracking. The key job is not making campaign changes for you; it is showing the competitor behavior, infringement risk, and market movement that a search team would otherwise miss.

The trade-off

It earns its cost only when the market and budget are material.

What you gain
  • Use one market-intelligence layer for paid search, competitors, brand protection, AI-search visibility, and selected ChatGPT ad signals.
  • Compare market movement and competitor behavior outside the data available inside a single ad account.
  • Adthena publicly names L’Oréal, HSBC, AT&T, Amazon AWS, AstraZeneca, Volkswagen, Spotify, Vodafone, Sage, and others as customers or case studies.
What you sacrifice
  • The full platform is sales-led and built for enterprise brands and agencies; it is not a lightweight campaign-reporting subscription.
  • Custom pricing depends on monitoring scope, geography, reporting needs, and paid-search spend.
  • Its value requires a team that can translate intelligence into bidding, protection, creative, and budget decisions.
Pricing & upgrade decision

Pay only when the workflow changes.

The free plan is for personal use. Compare the operational trigger—not only the keyword limit.

PlanBest fitWhat changesAIMKT decision
AI Overview Insights$350/mo

Focused AI Overview monitoring

Visibility, position, competitor landscape, AIO ad tracking, and brand analysis

Use only if AI Overview visibility is a real search operating question.

ChatGPT Ads Intelligence$399/mo

Focused ChatGPT ad intelligence

Live advertiser tracking, Share of AI Voice, prompt triggers, benchmarks, and alerts

Choose for the specific ChatGPT ads job, not as a substitute for the wider platform.

Whole Market ViewCustom

Enterprise paid-search intelligence

Full market, historical data, API access, and AI-driven insights

Evaluate against a large, clearly defined paid-search market.

Questions

The practical questions before you buy.

Verified buyer answer
  1. 01

    How does Adthena charge?

    Adthena has self-serve AI-search products: AI Overview Insights is $350/month and ChatGPT Ads Intelligence is $399/month. Its broader Brand, Category, and Whole Market View packages are custom priced.

  2. 02

    Which brands publicly use it?

    Adthena publicly displays L’Oréal, HSBC, AT&T, Amazon AWS, AstraZeneca, Volkswagen, Spotify, Vodafone, Sage, and others as customers or case studies. These are vendor-published adoption examples.

  3. 03

    Is it cheap compared with similar tools?

    Adthena is expensive for a small campaign, but its $350–$399 AI-search products are targeted entry points into a much broader enterprise intelligence platform. It is justified when paid-search decisions, competitor movement, or brand protection carry meaningful financial stakes.

Evidence & freshness
Adthena ↗Adthena pricing ↗Checked 2026-09-02
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