Strategy30 minIntermediate

Content Strategy Plan Prompt

Build a practical content plan from brand, product, goal, audience, channels, pillars, formats, cadence, and measurement.

When to use this prompt

  • You need a repeatable content engine, not one-off posts.
  • You want content tied to a business goal.
  • You need channel-specific ideas without losing one strategic direction.

The prompt

Act as a senior content strategist.

Brand:
[describe the brand and point of view]

Product or service:
[describe what is being promoted or supported]

Content goal:
[awareness, traffic, leads, trust, education, community, retention, etc.]

Audience:
[describe who the content should serve]

Channels:
[list channels you can realistically maintain]

Resources and constraints:
[team size, time, budget, design/video support, approval process]

Create a content strategy with:
1. Strategic diagnosis: what content needs to achieve
2. 4-5 content pillars and why each matters
3. Channel roles: what each channel should and should not do
4. Recommended formats and cadence
5. Example topics for the first 4 weeks
6. Reuse system: how one idea becomes multiple assets
7. Measurement plan and learning loop
8. Risks and what to avoid

Make the plan realistic for the available resources.

Expected output

  • Content pillars
  • Channel roles
  • Format plan
  • Editorial calendar
  • Measurement plan
AIMKT note

Adapted from your content strategy task. Useful for turning AIMKT topics into site, LinkedIn, and X content systems.