When to use this prompt
- You need multiple campaign territories before choosing a direction.
- You want ideas that fit channel realities.
- You need creativity plus feasibility, not just wild concepts.
The prompt
Act as an advertising strategist.
Product or service:
[describe the offer]
Campaign objective:
[awareness, conversion, launch, repositioning, community, retention, etc.]
Audience:
[describe the audience and what they care about]
Channels:
[list the channels]
Channel implementation notes:
[budget, formats, frequency, placements, creator/KOL use, media constraints]
Primary visual or creative direction:
[describe any visual idea, asset, product moment, or style]
Generate 10 campaign concepts with:
1. Campaign name
2. Core idea
3. Audience tension or insight
4. Narrative and key message
5. Channel-specific execution ideas
6. Visual direction
7. Why it is distinctive from expected category work
8. Feasibility and impact score
9. Top 3 concepts to explore first
Balance originality with realistic execution.Expected output
- Campaign concepts
- Narratives
- Channel executions
- Visual direction
- Prioritization
AIMKT note
Adapted from your campaign ideation task. Best used after audience and strategy inputs are clear.