When to use this prompt
- A client or stakeholder ask is vague.
- You need to clarify objectives before creating content or campaigns.
- You want to identify missing information early.
The prompt
Act as a senior creative strategist.
Raw request:
[paste the client/stakeholder request]
Business context:
[describe the brand, product, situation, or campaign]
Audience:
[describe the target audience if known]
Constraints:
[timeline, budget, channels, approvals, mandatories]
Turn this into a clear working brief with:
1. The real objective behind the request
2. Target audience and likely audience tension
3. Deliverables and channel assumptions
4. Desired tone and communication style
5. Key messages or proof points already available
6. Missing information and questions to ask before execution
7. Recommended next steps
Be direct about ambiguity. Do not invent certainty where the brief is incomplete.Expected output
- Clarified objective
- Audience
- Deliverables
- Tone
- Open questions
- Next steps
AIMKT note
Adapted from your answer-the-brief task. This is a strong workflow prompt before content, social, ads, PR, or campaign planning.