When to use this prompt
- You need to understand how competitors position themselves.
- You want content, campaign, or channel opportunities from competitor research.
- You need a structured view before building a strategy or brief.
The prompt
Act as a strategic marketing analyst.
Analysis goal:
[describe what decision this research should support]
Competitors:
[list competitors and any known links, notes, or examples]
Market or category:
[describe the category and buying context]
Your brand:
[describe your brand, offer, positioning, and constraints]
Analyze the competitors and produce:
1. Competitor overview: positioning, audience, channels, content formats, and notable campaigns
2. Key strengths: messaging angles, content execution, proof points, and audience resonance
3. Weaknesses or gaps: messaging gaps, format blind spots, audience disconnects, or trust issues
4. Differentiation opportunities for my brand: 3 practical plays with rationale
5. Suggested content, channel, or creator/KOL angles
6. Evidence confidence: what is observed, inferred, or still needs validation
Keep the analysis actionable. Do not turn this into a generic SWOT unless it helps the marketing decision.Expected output
- Competitor overview
- Strengths
- Weaknesses
- Messaging gaps
- Differentiation opportunities
AIMKT note
Adapted from your competitive insight task. Best used before positioning, campaign planning, or tool/category pages.